• Interactive software for annotation and analysis of digital images (e.g. advertisements, posters, website screenshots etc.) for a variety of different text types and genres (including information reports, news reports, and infographics)
  • Sample analyses and ready-made templates to facilitate teaching and learning about texts with language and image components
  • Adaptable concepts and frameworks for systematic analysis and interpretation


  • Multimodal Analysis Image will take up about 130 MB on your disk
  • It supports the following digital media formats: .png, .jpg, .jpeg, .tif, .tiff, .bmp, .gif

Screen shots

• Project Window: to organise your media texts


• Library Window: to organise your frameworks for analysis


• Analysis Window: to analyse your media texts


Video Tutorials

1. Overview

2. Getting Started

3. Annotation and Analysis

4. Creating New Workbook and New Analysis

5. Working with the Library


Students can actually analyse using a framework which serves as a good guide while teachers can use the finished product to explain the analysis in the light of the objective/question.

- Self-directional learning – Software environment more natural to students – Systematic

Enhance our critical thinking skills, allowing us to notice details that may not be seen at first glance.